Visual Brand Development

Here's an in depth look at our visual brand development process so you know what to expect.

1. Get to Know Your Audience

The first step in our visual brand development process is to get to know your audience. You'll tell us about who they are and what problem you solve for them. If you have any ideas you'd like to see incorporated in your brand we'd love to hear about that too.

2. Style Boards

Next we put together three style boards for your brand. Each style board shows a combination of colors, fonts, photos, logos, and/or graphics that we think will resonate with your audience. These style boards are curated from other people's design work, unlike the custom design we'll create for you in the next step. The goal of these boards is to narrow in on the style for your brand. It's easier to show the styles visually rather than describe them with words.

  • No revision rounds.
Style Board

3. Mockups

Once we have a style to go off of, then we start on the custom work. We do this with mockups. These mockups are items that your business would use (a stationary set, a website homepage, an ad on a page or screen, a brochure, promotional items, apparel, etc.) with our custom artwork digitally rendered onto it.

At this stage we use placeholder text and stock photos to focus on the design rather than the nitty gritty details. So even though you need to choose specific items for us to mock up, you don't actually need to give us the content for them.

Once the style is established in the mockups, then we use it to guide us in your logo creation. We'll also summarize your look in your brand guidelines. The mockups that we design in this stage are not given to you in a usable format for printing or web use. However, we can turn the mockups into useable designs once we're finished with your visual brand development.

A mockup of one item isn't enough to give the feel of a whole brand. You need to have multiple mockups to see how the style will look on a variety of items, as it would in your real business. That's why we mockup three items for your brand. Your three items could be stationary (business card, letterhead, and envelope), a website homepage, ads, apparel—whatever your business uses.

Your set of three items are shown three different styles. For example, items A, B, and C are shown in style one, two, and three. We use your selected style board as inspiration for the three style variations that we come up with here. You choose one of those variations as your unique style.

  • Two revision rounds on one selected mockup style.
Mockups

4. Logo

After your custom style is established with mockups, then we start focusing in on your logo. We start by sketching a ton of ideas (using your style board as and mockups as inspiration) and then present you with the best four concepts.

One concept is revised into the final version. We also develop a vertical, horizontal, and icon version of your logo (if applicable) so you can put your logo anywhere. Your logo is designed as a vector graphic which means it can be scaled up or down without losing any quality.

  • Three revision rounds on one concept.
Logo Design

5. Brand Guidelines

We sum up your brand in your brand guidelines after the mockups and logo are done. This is the last step of the visual brand development process. Your brand guidelines cover information about your brand, the logo, colors, fonts and other elements that contribute to your unique style. That way anytime an item is designed for your brand, these guidelines can be followed to make sure you're attracting the right people.

  • One revision round.
Visual Brand Guidelines

Deliverables

Your logo in vector (.eps, .pdf for printing) and raster (.jpg, .png for web) formats and brand guidelines that sum up your brand are the final deliverables you leave with from our visual brand development process.

You’re ready to get started on other design materials for your brand now that you have your brand guidelines! We’d be happy to spend a bit more time on your mockups and make them ready to print or post online.

Extras

Want more style boards, mockups, logo concepts, or revision rounds? Let your account manager know and we’ll give you a custom quote for the extra work.

You might find you want more options or revision rounds once we start the project. That's okay too. We'll give you a quote for the additional work before starting on it.

Investment & Timeline

Investment: $3,000
(3-month payment plan available)
Turnaround: 2-3 months
Wait List: Now booking for April 2020

Deliverables

Your logo in vector (.eps, .pdf for printing) and raster (.jpg, .png for web) formats and brand guidelines that sum up your brand are the final deliverables you leave with from our visual brand development process.

You’re ready to get started on other design materials for your brand now that you have your brand guidelines! We’d be happy to spend a bit more time on your mockups and make them ready to print or post online.

Extras

Want more style boards, mockups, logo concepts, or revision rounds? Let your account manager know and we’ll give you a custom quote for the extra work.

You might find you want more options or revision rounds once we start the project. That's okay too. We'll give you a quote for the additional work before starting on it.

Investment & Timeline

Investment: $3,000
(3-month payment plan available)
Turnaround: 2-3 months
Wait List: Now booking for April 2020

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